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1. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
2. Marketing management / Philip Kotler and Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, c2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2006] (1).
3. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.827 KES 2003] (1). Items available for reference: Eastern University Library [Call number: 658.827 KES 2003] (1).
4. Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.

by Kotler, Philip | Keller, Kevin Lane, 1956- | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14th [ed.]Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2013] (8). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2013] (1).
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